design and create a more versatile mini logo using elements of the official school logo.
concept, design, color, illustration, print and screen preparation
while the original ais logo represents the story of the school well, it contains gradients and small text which make its use in black and white, silkscreen, and small print applications challenging.
the goal of this project was to create a mini logo using elements of the official logo that could be used to complement smaller print applications and easier adapted to single or double color screen printing.
as part of the official school logo re-design, the dove had to be re-drawn and split into layers that would be suitable for screen printing.
several variations of the mini logo have been used on the school handbook, p.e. shorts, and office documents and forms.