create a variation on an existing mini-logo for use on school sweatshirts.
the school was looking for a fun variation of their impact font initials for the front of the staff and student sweatshirts.
the goal of this project was to provide a one-color, screen-ready digital illustration of a three-dimensional version of the existing school mini-logo.
opening up the formerly solid and flat print made the visual impact less dominant while still retaining readability from a distance.
the dynamically positioned letter forms and three-dimensional illusion were popular with staff and students alike.
the 3D mini logo was later used in video animations, print material, office forms, and event programs.